Job Description

The Sr. Social Media & Content Creator is responsible for coordinating and executing marketing and communications strategies across the Blaze Credit Union digital channels with a focus on providing exceptional social media marketing content and engagement.

As a part of the Marketing & Communications team, this position also supports marketing and management with research, data mining and analysis to assist in making strategic and operational decisions to support organizational goals.

Job Type

Full Time, Hybrid eligible: must work in office 3 days per week including Monday & Friday; Hybrid schedule subject to change

Major Responsibilities & Duties

• Creates and executes a social media strategy that drives engagement with the brand on social media platforms.
• Curates regular social media content and posts by managing a social media calendar and maintaining a consistent brand voice.
• Publishes social media ads to increase lead generation and conversion.
• Manages the timely response to comments and direct messages, and funnels reviews and recommendations in accordance with the Blaze Online Review & Recommendation Process.
• Monitors and analyzes brand sentiment and competitor trends by leveraging social listening tools.
• Reports regularly on social media effectiveness and provides recommendations for future campaigns.
• Creates digital content to be used across digital marketing assets.
• Conceptualize, capture, and edit engaging photography and video content rooted in our core values and services to communicate what sets Blaze apart. This includes in-branch and on-location shoots and activations with editing tailored to various formats and aspect ratios.
• Collaborate with internal partners and creative teams to align messaging and content with marketing strategy.
• Collaborate with Blaze partners on digital activations and campaigns to increase awareness and deepen partnership value.
• Stay ahead of social trends, platform updates, video production techniques, and emerging technologies to drive innovation in creative development.

Other Duties

• Supports overall digital communications efforts.
• Assists in creating and maintaining content on blazecu.com to maximize the user experience.
• Assists in scheduling in-branch digital marketing to increase communication of Blaze marketing efforts within Blaze locations.
• Assists in publishing alert notifications on blazecu.com, BlazeFinder, and Blaze Digital Banking.
• Actively promotes the Blaze brand and supports Blaze goals.
• Assists in the planning and execution of marketing events including the All-staff Meeting, Annual Meeting & Member Appreciation Day, and partner and community activations.
• Acts as a brand ambassador to Blaze associates and the public.
• Assists in distributing promotional materials to staff and branches.
• Exhibit Blaze's Core Values: Better Lives, Thoughtfully Compassionate, Minnesota's Best, and Give Back

Requirements

Qualifications & Experience

• Minimum 3+ years of experience in corporate social media marketing, video production, and photography.
• Degree in graphic design, marketing, or related field preferred.
• Intermediate proficiency in Adobe Creative Suite and Sprout Social, or related platforms.
• Strong understanding of and interest in social media trends and digital marketing strategies.
• A collaborative mindset and strong interpersonal communication skills.
• Ability to plan, organize, and prioritize multiple projects under guidance.
• Receptive to feedback and able to adjust work accordingly.
• A sense of ownership and pride in your work and its impact on credit union success.

Physical Requirements

Ability to sit and stand; answer calls; operate computer; interact with internal staff and public on the phone; travel to designated offices; lift up to 20 lbs

Diversity & Inclusion

Diversity creates a healthier atmosphere, and we encourage diverse applicant depth and breadth. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

Compensation & Benefits

We are committed to providing salary ranges for all open positions. Please note that the specific compensation for this role will be determined based on your experience, qualifications, location, and internal equity considerations. The salary range for this position is: $30.35 - $32.00/hour. This range reflects the base salary for this position. We have other benefits associated with this position which include: low-cost medical (as low as $20 a paycheck), dental insurance, vision insurance, quarterly bonuses, generous vacation and sick time hours, paid leave options, up to 6% 401k contribution, and tuition reimbursement.

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