Job Description

Job Description

Job Description

Role Summary
We’re looking for a hands-on digital marketing coordinator who will focus on developing and delivering content creation for four restaurant concepts — two full-service, upscale dining and two counter-service — each with strong local followings and distinct brand voices. You’ll plan, create, and post all social content. You’ll shoot Reels/TikToks on site, write engaging copy, manage community engagement, and build each concept’s digital personality to drive reservations, online orders, and brand loyalty.

What You’ll Do

Social Media

• Capture and edit daily short-form content (prep, plating, guest moments)
• Publish posts and maintain content library
• Manage comments and DMs; escalate as needed to the appropriate managers
• Provide fast DM/comment response times
• Track social metrics weekly
• Maintain a content calendar across all four restaurants
• Lead storytelling and partner with general managers and owners for alignment
• Write captions and manage posting schedule
• Manage and share highlights and event posts
• Engage with local creators and influencers
• Maintain brand consistency for each location

Email, SMS marketing and guest journey

• Build and send email campaigns for each concept
• Set up basic automation
• Draft clear, on-brand copy
• Track basic metrics

Loyalty and guest programs

• Support the set-up and execution of loyalty programs
• Coordinate with general managers to promote loyalty benefits across all digital marketing and on-premises channels
• Keeps guest lists, segments and offers organized
• Use the metrics within the programs to build guest journeys

Job Requirements

• 2+ years of digital marketing experience in hospitality or consumer brands
• Proficient in mobile editing
• Attention to detail in spelling and grammar
• Organized with asset management and posting schedules
• Comfortable working evenings/weekends
• Working full-time, on-site in the restaurants

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